Monday, May 4, 2020

Star Wars and IP Strategy

The Star Wars franchise is a prime example of what a strong intellectual property strategy can do for a brand. They have developed a diverse portfolio over the years, leveraging their trademarks, patents, and copyrights for additional revenue in licensing.
These licenses allow for companies to collaborate and use Star Wars branding as an extension of another brand. Columbia Sportswear release a limited run collaboration set in 2017 recreating three iconic coats worn by Commander Skywalker, Princess Leia, and Captain Solo in the 1980 film "Star Wars: The Empire Strikes Back."
A diverse portfolio  and a thought out strategy allows your brand to leverage the most out of their intellectual property.


Note that the views expressed herein do not represent the views of any law firm or client, and may not even represent the views of the author. This blog is NOT legal advice and is for informational purposes only. No attorney client relationship can be formed by reading this blog or using any of the information provided. The accuracy of the information provided has not been verified.