What high fashion is to the Paris Fashion week, outdoor gear is to the Outdoor Retailer Summer Market happening this July in Salt Lake City, Utah. The event is the largest outdoor sports show of its kind, and in 2016, brought together over 6,000 retail buyers. The Summer Market serves to link outdoor apparel and sports products manufacturers with these retailers, showcasing emerging trends and innovative turns in the industry. These types of trade shows are always promising for entrepreneurs and companies developing new products, as unveiling a new product brings the lure of favorable publicity, potential investors, and hopefully big sales.
With the rise in popularity of reality-style television shows, it is no surprise that shows such as Shark Tank have gained large audiences eager to watch would-be entrepreneurs pitch product ideas to a panel of potential investors. Adding to the list of venture-capitalist based reality shows is Adventure Capitalists, a Shark Tank-like television show that is specific to adventure, outdoors, and sporting equipment. Adventure Capitalists promises to provide viewers a glimpse into next-generation outdoor and adventure equipment while providing an opportunity for entrepreneurs to pitch to a panel of venture capitalists not otherwise available to them (not to mention the wide exposure that such an appearance may provide).